Current Employment Position(s)

Partner

Lawyer Overview

Geoff Beach practices in the Firm's product liability & tort litigation practice. He specializes in counseling services and litigation defense in cases involving products liability claims, including cases by individual plaintiffs, large class actions, and claims by governmental bodies. He also has background addressing claims asserted under state consumer protection act laws, including private plaintiff class actions as well as by state attorneys general. A large proportion of Geoff's practice relates to legal claims predicated on advertising and marketing practices and programs for consumer products. Because of this work, he has an extensive background and experience in related substantive issues that necessarily arise in this context, including matters broadly related to consumer behavior, consumer perceptions, consumer research techniques, the impact of advertising and marketing on consumer preferences, and consumer purchase behavior.

Geoff presented "Where There's Smoke, There's Fire: Lessons from the Tobacco Experience" at the Association of National Advertisers, Advertising Law and Business Affairs Conference (January 17-18, 2007) in New York City.

He is a member of the District of Columbia and Maryland bars.

Areas of Practice

• Product Liability & Tort Litigation

Representative Cases

• United States v. Philip Morris USA Inc., et al., Civ. No. 99-2496 (GK) (D.D.C.)

West Practice Categories

Alcoholic Beverages, Apparel, Asbestos, Chemicals & Cosmetics, Firearms, Food & Agricultural Products, Machinery & Tools, Medical Products & Devices, Motor Vehicle Defects, Pharmaceutical Products, Products Liability Law, Recreational Products, Tobacco

Bar Admissions

• District of Columbia
• Maryland

Education

• Catholic Univ of America (The)

Published Works

• The U.S. Consumer Product Safety Commission: What You Need to Know Today—and Tomorrow, Practice Perspectives: Product Liability & Tort Litigation, 2008

Address

51 Louisiana Avenue, N.W.
Washington, DC 20001-2113

Phones

1.202.879.3991 (Business Phone)

Faxes

1.202.626.1700 (Business Fax)

Emails

Contact Us (Business Email)

Websites

http://www.jonesday.com